Central Co-op rolls out mental, physical and emotional wellbeing campaign

Retailer Central Co-op has rolled out a campaign dedicated to prioritising the mental, physical and emotional wellbeing of its employees.

Launched during Mental Health Awareness Week (13-19 May) and titled ‘We’ve got you’, the campaign will be hosted on the employer’s Difference Maker Hub, a centralised platform that offers access to resources, recognition and reward.

Employees across the organisation’s retail, funeral and support centre operations can access a range of resources on its new online wellbeing centre to support them through challenges, with many services available outside of regular working hours.

The wellbeing centre support includes guidance on accessing the right support at work and at the end of the working day, free counselling sessions, wellbeing champions who are mental health first aiders, virtual GP services, free annual health checks, a health cash plan, nutritional consultation and access to online exercise classes.

Central Co-op has also partnered with presenter and author Liggy Webb to host a leading wellbeing webinar to support leaders in understanding their role in fostering a workplace culture that prioritises wellbeing.

The campaign aims to offer accessible and comprehensive support tailored to diverse needs, address workplace challenges and recognise that life extends beyond the workplace.

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Sarah Dickins, chief member, customer and colleague officer at Central Co-op, said: “At Central Co-op, we care about wellbeing. Our ‘We’ve got you’ campaign is about everything we do for our employees and their wellbeing. The campaign was originally created by, and for, our funeral colleagues as we know they have such unique roles. We’ve now looked at all roles across our society and developed specific campaigns for each area of our business. Following staff feedback, we’ve also reorganised our Difference Maker hub, creating a wellbeing centre which makes it really easy for them to access all the resources whenever needed.”

Central Co-op employees also have access to a bikes-for-work scheme, three volunteering days a year, enhanced maternity and paternity leave policies, menopause and fertility support initiatives, hybrid working and a workflex trial.