Our Health Insurance Model is Unsustainable. Here’s why.

By Will Brown 

When it comes to healthcare, we may have a choice as to which carrier we prefer and the type of plan. But ultimately, whatever plan you choose is confined to this thing we call the current health insurance model. And I think we can all admit it’s a system with some notable issues. With escalating costs, increasing complexities, and growing dissatisfaction among consumers, it’s becoming evident that the model in place now (which we all rely on to sleep well at night) is inherently unsustainable. Let’s briefly explore the key factors contributing to the harsh realities of the current health insurance system.

Factor #1: Rising Healthcare Costs 

The primary reason for the unsustainability is the one affecting our pocketbooks— the continuous rise in healthcare costs. Medical advancements, technological innovations, and an aging population have all contributed to the increased cost of healthcare services. The burden of these rising costs is shifted onto insurers, employers, and ultimately, the consumers through higher premiums, deductibles, and out-of-pocket expenses. As healthcare expenses continue to outpace inflation and wage growth, the affordability of health insurance becomes a significant concern for individuals and businesses alike.

Factor #2: Lack of Price Transparency

Our current model features a complete lack of price transparency, making it hard for consumers to understand the true cost of healthcare services. The opaque pricing structure, complicated billing systems, and varying reimbursement rates create an environment where consumers are unable to make confident, informed decisions about their healthcare choices. This lack of transparency hinders competition and leads to excessive and unnecessary use of medical services, further driving up costs.

Factor #3: A Fragmented, Complex System 

The complexity of the current system worsens its unsustainability. Multiple stakeholders, including insurance companies, providers, employers, and the government, each with its own set of rules, regulations, and reimbursement models, contribute to a splintered system. That splintering results in administrative inefficiencies, duplication of services, and increased overhead costs. Not to mention the administrative burden placed on healthcare providers to navigate the complexities of insurance billing and reimbursement hurts overall patient care and drives up healthcare costs.

Factor #4: Lack of Preventive Care Emphasis

Our model is focused almost solely on reactive care rather than preventive care. While preventive measures have proven to be cost-effective in the long run, the fee-for-service reimbursement model commonly used in health insurance fails to incentivize and prioritize preventive care adequately. As a result, preventable conditions go undetected or untreated until they escalate into more serious and costly health issues. Shifting the focus towards preventive care could not only improve health outcomes but also help control healthcare costs.

Factor #5: Inequitable Access and Disparities

Despite efforts to expand coverage, our insurance model still leaves many individuals without access to affordable and comprehensive healthcare. This gives our more vulnerable populations too many barriers to essential medical services. And where does the burden of uncompensated care fall? Of course, it falls on healthcare providers and ultimately gets passed on to consumers through higher premiums and medical costs. 

Achieving a sustainable healthcare system requires addressing these disparities and ensuring universal access to quality care for all individuals.

This will simply not do. And if we don’t proactively address these issues, the sector may have to crumble to be rebuilt. I don’t want it to get that far. That’s why I support a boots-on-the-ground-style campaign where professionals like you and me start asking questions—where we ask (and then keep asking) those who control this system to address cost containment, prioritize preventive care, and ensure equitable access to healthcare. 

Let’s start more conversations. And if you’d like to discuss with me how I help companies combat rising costs and more, I’m here. Permanent solutions to significant problems are never easy. But our health and our family’s peace of mind is worth it. 

Contact us at TheBenefitsGroup.com to brainstorm with us on how to address these five challenges.