One in three firms ‘wellbeing-washing’

We’re all talking much more about mental health than ever before – especially at work.

Society’s come leaps and bounds in recent years with regards to having open conversations about the challenges we face – from worries about money to stress around juggling our jobs with childcare – and many businesses are providing meaningful support to staff who may be struggling.

But Claro Wellbeing’s recent research shows that more than one in three (35%) companies are ‘wellbeing-washing’. That is, sharing social media posts, holding charity bake sales and sponsored walks to raise awareness of mental health conditions without offering much to employees to improve their wellbeing.

With wellbeing-washing it’s a case of ‘all talk, no action’. Organisations jump on the bandwagon of a current trend without making sure their house is in order first. But in many cases, it’s not deliberate. Most firms will say employee wellbeing is crucial, but many are falling short.

To find out more about wellbeing washing and how to avoid it, click here.