There’s more to designing business cards than just being creative. Keep reading for how to design a good business card: 5 key tips.
Whether you manage your own business or work for someone else, a business card is an essential tool to carry in your wallet, backpack, or briefcase.
A good business card is an asset. It’s a reflection of you and your services. If you haven’t designed your business cards, this post is for you—if you have, this post is still for you!
Read 5 tips to help you design a stunning and effective business card.
1. Logo and Brand Colors First
If you’re just starting out, you may not have a logo or a brand color scheme yet.
In that case, print a small order of plain, but professional cards. A plain card is better than no card until you design your cards with a logo.
Remember, your logo and color schemes are two critical visual pieces of your branding package. Both play a major role in the creation of your business card.
2. Size Matters
Standard size business cards are 3.5 x 2 inches. This is the finished card size but if you use a printed design, you’ll include an additional 1/8 inch for the bleed area.
Depending on your business type, you might choose a 2” x 2” or 3” x 3” square card. Another option is a 2.5” diameter circle card.
Know why standard-size cards are popular? They fit into wallets or pockets. They’re also more economical to print.
3. Welcome to Business Card Orientation
No, we’re not talking about a class. When designing business cards, orientation refers to either landscape or portrait.
Landscape orientation allows enough space for longer names. It also provides ample room for a logo. Also, most business card holders work best with horizontal cards.
If you prefer portrait orientation, make sure you set up a mock card before you send it for printing. Your text and logo will look different on a vertical card.
4. Less Is More
You’ve likely seen a cluttered business card. It’s too busy and distracts the eye from seeing what really matters like the business name and contact information.
Less is more—it’s a basic design rule.
Keep your card clutter-free and use white space generously. Remember, you’re not putting together a resume or CV. No need to include your entire professional history.
Limit images to one and make it your logo. Include your basic business information.
If you’re not sure how to implement the less is more rule, use a business card template. Templates are set up for your success and won’t allow you to design a card that’s too busy.
5. A Good Business Card Feels Good
When someone hands you a business card, the first thing you notice is how it feels.
Texture can make all the difference between a ho-hum and a good business card. Textures include:
- Glossy
- Embossed
- Linen
- Laid Paper
Paper is tactile. Imagine your clients running their finger over your embossed name. Texture adds a touch of elegance and sophistication to your business card.
Ready to Design Your Business Cards?
The tips we’ve shared are a good start. Now, check your design twice so that you can print once.
Also, don’t forget a call to action (CTA). A good business card includes an invitation for people to connect with you.
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