With the advent of technology, everything is available with a click of a button these days. The convenience and feasibility of online marketing have added to its popularity increases. One of the most important aspects by which businesses function these days intending to expand their customer base is by creating websites and online portals. These websites contain content which is imperative to its listing as it is the content and the keywords present in it which decide their ranking in a search engine. The role of Search Engine Optimization also becomes extremely critical here. The more optimized a website, more are the chances of it getting hits on the search engine and higher it goes up the ranking list.
The ultimate goal for any website is to feature on the first page of the search engine, and that is only possible through effective SEO. Furthermore, these can be of two different types, Organic SEO and Local SEO. Both of them have a similar function, but their approach to listing is different. Organic SEO is mainly through content and intends to feature in SERPs, whereas local SEO intends to get listed in the local citation based on the geographical location. More details about the two types of SEO is described in details in this article.
What is a local search?
Now that you have become familiar with the concept of SEO, you must understand the meaning of a local search. It is the designing of a website with a proper geographical location. Thus, the keywords included in it will also have a location-related entity in it. To make it simpler, local search becomes activated when a user searches something which is location-specific.
For example, barbers in New York will give you a list of websites which are present in New York itself. Thus, it is more specific and narrowed down the search and specifies the directions, contact numbers, work timings of the place for the convenience of the local people.
What is Local SEO?
Local SEO is based on your local search itself. While most of the SEOs are based on the content, articles, news, and blogs, this specialized type is heavily dependent on the location. Their ranking in a search engine is based on the number of times the name and address of the business is mentioned in the keyword. Google Listing is an absolute must, in this case, for maximum visibility. It is better for websites and portals that want to reach out to local people and have their customer base restricted on the basis of the geographical location and do not have a global outreach. This will make it easier to market and rank your local business on Google.
What is organic search?
In simple terms, organic search is a more generalized search and does not have any geographical implications. The content is the king over here, and it is based on the keyword included in the content itself that a website gets listed higher up the pecking order. Most of the bloggers, as well as affiliate and internet marketers, use this type of SEO for optimizing their websites. Their approach is more extensive scale, and they want to have a larger customer or viewer base around the world.
Who should rank in local vs. organic search?
Most of the search engines have the absolute authority over listing a website in its search results, especially on the landing page. It consists of a mix of Organic and Local SEO to provide the searcher with maximum options. Both has its utilities, and it is up to the business owner to decide where it wants to get listed. There is no denying the fact though that when someone speaks of SEO in general, it is the Organic type, making it rank slightly higher than its local counterpart.
Should local businesses rank high in organic search?
This is a slightly dicey question, but the answer to this is reliant entirely on what a local business wants. If it only intends to serve the local community, based on the geographical location, then a Local SEO is more beneficial for them. It is because their competitors will be other local businesses of a similar niche. On the other hand, if they get listed in an organic search, it will compete with similar businesses all around the world. The probability of it featuring in the first page of SERP reduces significantly. Therefore, local businesses should focus on improving local SEO instead of organic one.
How do Local SEO and Organic SEO affect each other?
You must have got a vivid idea by now about the two different types of SEO to understand its relation. Basically, organic SEO helps you to get listed on the SERPs easily while Local SEO only works well when your business has a more narrowed down approach. So even though there is no direct effect, it is all a part of a bigger circle of Search engine Optimization.
Having an idea of Organic and Local SEO is very important for the designing of your website, which will ultimately have a positive effect on your business as well.
