Whether you like it or not, social media is here to stay, and it forms a vital role in modern business operations, including that of your employer brand. It’s a direct line to both existing and potential new clients or customers that can’t be undersold. Social media allows you to establish your company name (and brand) and become instantly recognisable to a much broader audience.
It’s important not to view social media as just another channel for promotion. Yes, it absolutely does provide a broad channel to get your product or service in front of potentially thousands of people, but experts recommend mixing in non-promotional content. Things like culture highlights and internal events (these are sneakily promotional) show your followers that your business culture is bigger than your products.
Want to look at some tips to use social media to give your employer brand some more attention. Check out our blog to find out more on these 7 strategies.
- Promote benefits
- Highlight culture
- Showcase values
- Share people stories
- Amplify internal messaging
- Recap events
- Engage existing customers