Roadshows were secret to success when Ford moved to pensions master trust
Employee Benefits
AUGUST 14, 2023
When Ford Motor Company moved to a master trust in April 2022, explaining the changes to people at pensions roadshows was a priority. Oliver Payne, international pensions and data analytics manager at Ford and founder of the Reinventing Pensions event, explains: “The reason for that is you get people’s focused attention. No matter how well you write a letter or e-mail, there is always something else competing for someone’s attention while they’re reading it.
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